Meet the teams

The Director Team

The Director team at Pyramid International is expertly led by Managing Director Ally Mayer, who established the company in 1992.

Also fundamental in the leadership of the business are Licensing Director Mordy Benaiah, and Chief Financial Officer Ian Pridmore. They are further supported by UK Sales Director Martin Withers, International Sales Director Barbara Krol & Director of Systems Mike Palmer.

The combination of experience, skills, and passion that the team have for both the business and the wider industry are fundamental in the continuing success of Pyramid as it continues to go from strength to strength.

UK Sales

The UK sales team supply a full range of licensed products direct to the many of the UK’s biggest chains, as well as hundreds of customers in the independent market.

Our experienced sales teams at Pyramid International and The Art Group are dedicated to providing a first-class service. Whether you are making an enquiry, placing an order, or just calling to say how much you love Star Wars/Harry Potter/Batman etc, you can be assured of their best attention. These office-based teams will support you throughout the process — from your initial enquiry to the completion of your order.

If you prefer to discuss your needs in person, you can arrange for a Territory Manager to visit you at your site. These managers provide expert guidance on new products and licences. They will work with you to help plan ranges appropriate to your customers and area.

All orders received have a dedicated turnaround time, which the production and warehousing teams strive to maintain, even during peak sales periods. Completed orders are delivered by national courier.

To enquire about opening an account, or for further information on any of our products, please complete the online enquiry form and a member of the team will contact you.

UK Sales FAQs

International Sales

Pyramid’s export department is responsible for serving customers internationally.

The Company’s overseas accounts include large, multiple outlet retailers; Discounters with multiple stores; Distributors and wholesalers, supplying outlets and stores in their own markets; Smaller retailers; Online stores; A variety of other specialist accounts.

The high demand for quality licensed products has led to growth for Pyramid and an increased volume of business for its valued customers abroad. International customers are serviced via an enviable worldwide distribution network, which has taken many years to build. During this time the Company has developed many long-standing and productive trading relationships.

We have recently opened a new EU distribution hub based in Germany, from here you can order items for direct despatch once you have registered for a trade account.

From the EU Hub we offer a (working) day lead time from confirmation of your order to despatch. The really great news is that this is free from the customs formalities associated with importing into the EU.

International Sales FAQs


International actively represents up to 1,000 of the world’s biggest licences and properties. This includes most of the major international film studios, television companies, music merchandisers, brands, artists and photographers. This impressive portfolio of licences and broad product diversity delivers consistent customer sales and generates strong returns for its licensors. 

Since 2011, Pyramid has increased its product portfolio and extended its licensing rights. These positive and exciting changes have seen the introduction of multiple formats in many product categories, with a host of the best licences for these products. The Company is continually developing new, innovative products and formats to satisfy the demands of the global market.

Pyramid operates licences on a global basis, exporting across the EU and beyond. Many of the licences also cover South East Asia, North America, South America, Africa, the Middle East and Australia. To facilitate sales across all these countries, the Company always endeavours to secure international rights and distribution. The royalties team then ensures that reports are accurate and are sent quarterly using state-of-the-art management systems.

Pyramid recognises that protecting trademarks is vital. The Company is a founding member of TRAP (Trademarks and Rights-holders Against Piracy) and works with Trading Standards and licensors to take down infringers selling unlicensed merchandise on the high street and online.

This working practice is highly effective. The removal of infringing products results in better protection for licensors, which maximises royalty income.

Pyramid is also a proud member of LIMA (Licensing Industry Merchandisers’ Association) and The ACC (Artists Copyright Coalition).

Licensing FAQs


As a Company with design at its heart, Pyramid International and The Art Group have an in-house team of designers based at their Leicester studio. These designers have a mix of interests and many years’ experience, designing licensed products and working with artists and rights-holders.

The studio handles every aspect of the product design process, from the initial creative concepts to print ready or production files. It is also integral at every level of Pyramid’s operations — from product design and point-of-sale displays, to corporate ID, catalogues, advertising and all approvals.

The Company holds more than 250 active licences, plus many other agreements with artists and rights-holders. Together, these cover a variety of product ranges and international territories.

The challenge for the design team is to keep refreshing these ranges with new products, designs and on-trend imagery. To this end, the team is focused, highly skilled and adapts quickly to changes and trends in the marketplace, their passion and talent shapes every innovation, creating products with ingenuity, originality and style.

The high quality design, layout and content that goes into every new product adds value and assures you of the recognition you need in this competitive marketplace.

Creative FAQs


The Marketing team at Pyramid see themselves as a lucky bunch - surrounded by such amazing products in such a fast-paced environment, every day is something new and exciting!

Responsible for Pyramid’s business to business marketing - from our website to social media, e-marketing to exhibitions, and everything in between! They are always keen to work with our customers and licensors to come up with creative solutions, ideas and collaborations.

If you are an influencer looking to work with Pyramid – the Marketing team would love to hear from you, just drop them an email and they would be happy to get creative with you!


Whatever the customer’s
requirements, Pyramid’s production team is dedicated to delivering them. The result is high quality merchandise, with a rapid turnaround from order to dispatch.

The team produces a wide range of products using skilled and trusted local companies. Additional items are imported from abroad. These items are sourced in conjunction with the global Pyramid team and are all from fully audited and regulated suppliers.

These locally and internationally sourced items are then supplemented with onsite production, using some of the most cutting-edge and efficient technology available.

The production team is experienced and highly motivated with a clear understanding of customer needs and a strong determination to deliver.

To ensure a fast turnaround on orders, the department has developed robust stock control and a detailed planning process. Substantial investment has been made in plant and equipment to move stock around safely and efficiently.

Pyramid’s comprehensive freight network covers both UK deliveries and export shipments. Third party fulfilment and warehousing is also available, should it be required. This can help us to meet some of our more specific customer requirements.

Production FAQs