Sustainability has become a defining factor in the purchasing decisions of UK consumers. From eco-friendly packaging to locally manufactured products, shoppers are seeking brands that align with their values. For retailers, it’s about creating meaningful change while delivering products that customers love. Licensed merchandise, a powerhouse in the retail industry, is no exception. Let’s explore how sustainability is transforming licensed merchandise and why it matters more than ever.

Why Sustainability Matters to UK Consumers

Today’s shoppers are clear: they want their purchases to reflect their values. A Made in Britain survey found that 50% of UK consumers prefer locally manufactured goods. Globally, 60% of consumers prioritise sustainability when making purchasing decisions. (IBM Study)

But it’s not just numbers driving the shift—it’s the next generation. Gen Z and Millennials, known for their passion for environmental and social causes, will soon dominate the consumer landscape. By 2030, they’ll make up over half the global market. (Euromonitor) For retailers, this means rethinking strategies to align with these expectations.

Sustainability in Action: What It Looks Like

Sustainability in licensed merchandise goes beyond promises; it’s about tangible changes that resonate with both fans and retailers. Here are some examples:

• Eco-Friendly Packaging: Recyclable and biodegradable materials are quickly becoming the norm, helping reduce plastic waste while maintaining product appeal.

• Locally Produced Goods: UK-based manufacturing—like what we offer at Pyramid International—supports local jobs, lowers emissions, and reassures consumers who value transparency.

• Retail Displays with Purpose: Eye-catching, sustainable point-of-sale setups show customers that environmental care starts on the shop floor.

• Greener Franchises: From Harry Potter reusable products to Marvel-branded eco-conscious merchandise, franchises are leading the charge in combining fandom with responsibility.

How Pyramid International Leads by Example

At Pyramid International, sustainability isn’t just a part of what we do—it’s embedded in how we operate. Here’s how we’re empowering retailers to meet modern demands:

• UK-Based Production: By manufacturing closer to home, we reduce carbon emissions, ensure quality, and meet consumer demand for locally made goods. It’s a commitment that resonates with today’s eco-conscious shoppers.

• Partnership with Treeapp: In 2024, we joined forces with Treeapp, enabling us to contribute to global reforestation efforts. For every tree planted, we’re making strides in offsetting carbon and supporting a healthier planet. Read about our partnership here.

• Sustainable Retail Displays: We design environmentally friendly display solutions that help retailers showcase merchandise without compromising on sustainability.

Why Sustainability Equals Opportunity

Retailers embracing sustainability are unlocking more than just goodwill—they’re creating opportunities to stand out in a crowded market. Here’s what it can mean for your business:

• Attracting Conscious Consumers: Shoppers today actively seek out brands and stores that align with their values. Being eco-conscious can be a key differentiator.

• Enhancing Brand Loyalty: Sustainability builds trust. Consumers are more likely to support and recommend brands that share their commitment to the planet.

• Staying Ahead of Regulations: As sustainability standards become stricter, early adoption ensures compliance while showcasing leadership.

Looking Ahead: The Future of Licensed Merchandise

Sustainability isn’t just a trend—it’s defining the future of retail. Licensed merchandise has the unique ability to merge fandom with responsibility, giving consumers products they love while meeting their growing demand for eco-conscious choices.

At Pyramid International, we don’t just follow sustainability trends—we help shape them. From UK-based production to sustainable retail displays and reforestation partnerships, we’re committed to giving retailers the tools they need to stay ahead.

Want to future-proof your licensed merchandise offering? Let’s work together to create a range that resonates with today’s shoppers and stands out in a competitive market.