As the world of consumer products continues to evolve, licensing remains at the forefront of innovation, connecting fans to the franchises they love. With 2025 shaping up to be another transformative year for the industry, it’s crucial for retailers to stay ahead of the curve. Here are the key licensing trends set to dominate in the coming year, and how Pyramid International is prepared to help you make the most of them.
1. Nostalgia is Big Business
The enduring power of nostalgia shows no signs of slowing down. Consumers are increasingly drawn to merchandise from their favourite childhood franchises, from The Beatles to Super Mario. Nostalgia taps into emotions, creating a strong connection between the consumer and the product—a connection that translates into sales. Retailers who curate collections of retro-inspired merchandise will be well-positioned to meet this demand.
2. Sustainability is a Must
Today’s consumers expect more than just great products; they want to know that the brands they support are taking sustainability seriously. Licensing trends are no exception. From eco-friendly packaging to locally sourced materials, sustainability is becoming a key factor in purchasing decisions. At Pyramid International, we’re proud to highlight our UK-based manufacturing processes and our commitment to greener practices, ensuring that our partners can offer products that align with these values.
3. Digital Transformation and Personalisation
The rise of digital platforms is transforming the way consumers interact with licensed products. Personalised merchandise is gaining traction as consumers look for unique ways to express their fandom. Digital advancements also mean more innovative ways to integrate technology into products, such as augmented reality (AR) experiences and exclusive digital content. Retailers who embrace this trend will stand out in a competitive market.
4. Cultural Relevance Drives Purchases
Franchises that tie into current cultural moments—whether through blockbuster films, streaming series, or trending topics—see significant boosts in demand. Retailers who stay attuned to these cultural waves can capitalise on short-lived but highly lucrative windows of interest. With Pyramid International’s vast catalogue of officially licensed products, we make it easy to stock up on the year’s hottest items.
5. The Rise of Hybrid Retail Experiences
Brick-and-mortar retail is far from dead; it’s evolving. Successful stores are blending physical and digital experiences to create memorable interactions. Licensed merchandise plays a pivotal role in these experiences, serving as both a visual draw and a tangible connection to beloved franchises. At Pyramid International, we support hybrid retail with sustainable display solutions that enhance in-store appeal while reducing environmental impact, helping retailers create engaging experiences. Whether it’s eye-catching displays or exclusive in-store events, hybrid retail is redefining how customers engage with brands.
How Pyramid International Supports Retailers
At Pyramid International, we’re more than just a supplier—we’re a partner in helping retailers thrive in a dynamic industry. Our high-quality merchandise, in-house design capabilities, and Print-on-Demand services empower our partners to stay agile and meet the ever-changing demands of consumers. By keeping a finger on the pulse of these trends, we ensure that our range is always relevant, exciting, and primed to help your business succeed.
Ready to prepare for 2025? Explore our latest products and discover how Pyramid International can support your store with cutting-edge licensed merchandise.
