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To better support retailers across Europe and beyond, Pyramid International has scaled up its international operations as part of a wider team effort across the business.

From the huge response to K Pop Demon Hunters to key conversations around merchandising, retail theatre and focused licensing strategies, the London Stationery Show 2026 gave Pyramid International valuable insight into what retailers are looking for next. Here’s what the team learned from two busy days at the Business Design Centre in London.

K Pop Demon Hunters continues to build momentum as one of the most in-demand licensed properties in the market. In this blog, we break down the full 2026 range, from brand-new product innovations to returning bestsellers and high-impact retail displays designed to drive sell-through.