From day one, this year’s Brand Licensing Europe was packed with momentum. We had the chance to connect with new faces, long-time clients, and some very enthusiastic license fans. Once we’d caught our breath, we asked the team what really stood out at the show. Here's what they had to say.

What was your favourite stand to visit (besides ours)?

While the Pyramid stand stayed busy throughout, there was still time to admire what others had brought to the show floor.

The Warner Bros. stand stood out for its scale, especially the giant hanging banners that could be seen across the hall! While the character parade stole the spotlight for many. It was a reminder of how theatrical and creative BLE can be at its best.

Describe BLE 2025 in three words

We asked the team to capture the vibe in just three words. Here’s how they summed it up:

• Busy, positive, engaging
  
  

• Grand, electric, energetic
  
  

• Eye-opening, fast-paced, focused
  
  

Pyramid’s stand was one of the busiest this year. What do you think drew people in?

There were a few key reasons why our stand caught the eye:

• The open-plan layout made it easy to explore, and our team was always ready to engage.
  
  

• Standout product graphics, bold displays, and big-name licenses helped generate interest from passersby.
  
  

• The K-Pop: Demon Hunters range sparked a lot of conversations, and our category leadership meant we had little direct competition in that space.
  
  

What kind of feedback did you hear from visitors?

The buzz around K-Pop continued throughout the show, and it was clear from feedback that Pyramid was ahead of the curve.

• Visitors consistently pointed to K-Pop: Demon Hunters as a standout range.
  
  

• The product layout and displays were praised for making it easy to understand how items would land in-store.
  
  

• Our team was also recognised for their helpfulness and ability to answer a wide range of questions across multiple categories.
  
  

From what you saw at BLE, which product categories or themes are gaining momentum?

A few clear trends emerged this year:

• K-Pop remained strong, both in general interest and specific licensed ranges.
  
  

• Apparel and drinkware continued to draw attention, with many buyers looking to expand in both areas.
  
  

• Niche communities, fan-driven collections, and trend-first licenses seemed to be the sweet spot across the show.
  
  

BLE always highlights innovation. How do you think Pyramid is staying ahead?

Innovation at Pyramid doesn’t just come from new product launches, but from the way we think about design, licensing, and market timing.

• Our in-house design team gives us speed and flexibility when responding to trends.
  
  

• The licensing team ensures we are aligned with what retailers and fans want, often before it hits the mainstream.
  
  

• This year, we were even shortlisted for an innovation award, reinforcing our reputation for moving quickly and creatively.
  
  

What makes Pyramid stand out to retailers and partners at events like BLE?

Several things worked in our favour this year:

• Clear branding helped us stand out from across the floor, sparking conversations with visitors.
  
  

• Free Pyramid tote bags drew footfall and gave us a talking point - we even offered an additional free gift to those who used the voucher in the bags!
  
  

• Most importantly, our combination of quality design, product range, Print-on-Demand options, and the strength of our licenses showed we can be a true retail partner, not just a supplier.
  
  

How would you sum up Pyramid’s presence at BLE this year?

If there was one message visitors walked away with, it’s that Pyramid is a reliable and future-focused partner.

• Many described us as a one-stop shop for licensed merchandise.
  
  

• Others said we’ve elevated our position in the market, with both our products and people leaving a strong impression.
  
  

• From innovation to execution, we showed why Pyramid continues to lead in multiple categories.

BLE was a chance to connect, reflect, and push forward with new ideas and opportunities. We’re proud of the impact we made this year and excited about what’s still to come! From launches and partnerships to trend-led innovation. We’ll be back at BLE next year, and you can catch us at several other trade shows too. Find out where we’ll be next here.