Licenses Level Up: How Gaming is Driving a New Wave of Consumer Demand
Licenses Level Up: How Gaming is Driving a New Wave of Consumer Demand
The gaming market is booming. According to Licensing Source, gaming is projected to grow at an annual rate of 8.76% between 2024 and 2027, reaching $363.2 billion by 2027. With video games dominating consumer entertainment, brands are turning to gaming as a way to connect with wider, more engaged audiences. It’s no surprise that licensed properties are leading the charge, adapting to this digital trend and delivering creative, immersive experiences. From family-friendly franchises to pop-culture powerhouses, gaming is now an integral part of their strategy—and it’s working.
Here’s a look at how some of the biggest names are using gaming to build their brands—and how you can bring the magic to your stores with our range of official merchandise. Let’s dive into the key players taking the gaming world by storm.
🎮 Pusheen: Creative Play for Younger Audiences
The adorable Pusheen has expanded into gaming through its collaboration with Spinmaster’s Toca Boca. Known for its child-friendly and imaginative play experiences, Toca Boca provides a perfect home for Pusheen’s whimsical charm. This partnership lets fans interact with their favourite feline in new, creative ways, strengthening the brand’s connection with younger audiences.
At Pyramid International, we offer a range of official Pusheen merchandise, from cute mugs to stationery, perfect for capitalising on this growing fanbase of Pusheen games. Retailers can bring the joy of Pusheen to their customers with products that delight fans of all ages.
🚗 Mattel: Powering Up with Console Games
Mattel games are making waves with a diverse portfolio of titles. Partnerships with Outright Games and GameMill Entertainment have brought franchises like Matchbox, Barbie, and Hot Wheels Monster Trucks to console and PC gamers. By creating immersive, age-appropriate Mattel games, this license is tapping into nostalgia and family-friendly entertainment.
To complement this digital success, our official Mattel merchandise is ready for retailers to stock. From retro-inspired designs to playful accessories, these products appeal to kids, families, and nostalgic fans alike, making them a hit on your shelves.
🛠️ Minecraft: Creative Storytelling for All Ages
Minecraft remains a powerhouse in the gaming industry, praised for its creativity, cause-based branding, and endless storytelling opportunities. From virtual WWF and UNICEF campaigns to iconic collaborations with Jurassic World and Sonic the Hedgehog, Minecraft gaming engages audiences of all ages with both fun and purpose.
For retailers, our official Minecraft merchandise offers products that match the game’s unique appeal. With fan-favourite items like drinkware, stationery, and more, you can bring the blocky worlds of Minecraft straight to your customers—building connections and boosting sales.
🕹️ Roblox: A Playground of Branded Experiences
Roblox has become the ultimate digital playground for brands, delivering immersive experiences, virtual items, and creative worlds. From Gucci’s virtual spaces to Nike’s branded games, Roblox has redefined how brands interact with younger, digitally savvy audiences.
The Roblox Adopt Me! game continues to captivate millions of players worldwide. At Pyramid International, we’re proud to offer officially licensed Adopt Me! merchandise. These products are perfect for connecting with fans of this global phenomenon and bringing a touch of the Adopt Me! magic to your shelves.
Why This Matters for Retailers
As gaming continues to dominate entertainment, licensed products are evolving to match the trend. By tapping into digital experiences and expanding their reach through platforms like Roblox and Minecraft, brands are meeting consumers where they spend the most time.
For retailers, this is an opportunity to bring products to market that are already resonating with a loyal, engaged audience. Gaming-inspired merchandise bridges the gap between the digital and physical worlds, offering fans a chance to celebrate their favourite franchises in tangible, everyday ways.
Ready to Level Up Your Store?
At Pyramid International, we’re proud to offer a wide range of officially licensed video game merchandise, from mugs and drinkware to backpacks and posters. These products are designed with fans in mind, helping you connect with customers looking for high-quality, on-trend items tied to their favourite gaming IP.
With the gaming market set to grow year on year, there’s never been a better time to refresh your store’s offerings with our wholesale merchandise. Explore our collection, stock up, and bring the excitement of gaming to your customers—because this is one trend that’s here to stay.