The Power of Planning: Why Now’s the Time to Stock Up on Licensed Calendars and Diaries

The Power of Planning: Why Now’s the Time to Stock Up on Licensed Calendars and Diaries

The Power of Planning: Why Now’s the Time to Stock Up on Licensed Calendars and Diaries

As the new year approaches, now is the ideal time for retailers to get ahead by stocking up on products that are in high demand. Calendars and diaries remain two of the most practical and sought-after items during the December shopping period. Whether customers are buying for themselves or as gifts, these everyday essentials are a key part of seasonal sales.

At Pyramid International, we offer a wide range of officially licensed calendars and diaries designed to appeal to every type of shopper. Whether it’s a family household, a student, or a pop culture collector, our range of genres and licenses has something for everyone.

Why Stock Calendars and Diaries?

Here’s why these products continue to be a smart choice for retailers:

1. Seasonal Gifting Made Simple

  • Popular as stocking fillers, Secret Santa picks, or thoughtful gifts.

  • Customers look for items that are both useful and personal, and these tick both boxes.

2. Boost Footfall and Basket Spend

  • Eye-catching designs and beloved licenses lead to impulse purchases.

  • Affordable, giftable, and a great upsell opportunity in both physical stores and online.

3. Broad Appeal Across Age Groups

  • From school diaries to band-themed wall calendars, there’s something for every generation.

  • Genre-based designs help tailor your offering to specific audiences.

4. Tap Into the New Year Reset

  • Many shoppers begin the year with a renewed focus on organisation.

  • Retailers offering stylish and fun planning tools are well positioned to meet this trend.


What Kind of Licenses Are Included?

Our 2026 calendars and diaries feature top-performing and trending licenses across the board, including:

Family Favourite Films

  • Harry Potter remains a consistent bestseller and evergreen choice with fans of all ages.

  • K-Pop Demon Hunters is a cultural phenomenon gaining momentum worldwide.

  • Other standout licenses include Corpse Bride, Frozen, Spider-Man, and Lilo & Stitch.

Music Legends

  • Celebrate music icons with calendars featuring David Bowie, AC/DC, and Pink Floyd.

  • These make ideal gifts for music fans and collectors alike.

Character Icons

  • Timeless designs from Hello Kitty, Kuromi, and Lotso offer strong shelf presence.

  • Loved by younger audiences as well as the growing kidult market.

Kidult Favourites

  • Stranger Things remains one of our most popular franchises, with demand expected to spike again with the new season.

  • Also featuring Marvel, Rick and Morty, and Wednesday.


Calendar or Diary? Why Not Both?

Retailers often ask whether they should stock calendars, diaries, or a mix. The answer is simple:

  • Calendars are great for the home, often used for family planning and wall display.

  • Diaries offer a more personal touch, ideal for school, work, journaling, or goal setting.

Many fans choose to purchase both, especially when they feature different artwork or finishes.


Frequently Asked:

Do All Licenses Come in Both Formats?

Not always. While many licenses appear across both formats, some are exclusive to either calendars or diaries. We recommend browsing the Pyramid Portal to see the full selection available.


When Should Retailers Start Stocking?

Right now. Calendar and diary sales spike throughout December and early January. Being visible on shelves and online ahead of the January reset puts your store in the best position to convert shoppers while demand is at its highest.


Explore the Full Range

Browse our 2026 calendar and diary collection on the Pyramid Portal and place your order while demand is rising. With high-quality finishes, strong licenses, and broad audience appeal, it’s the perfect time to get ahead of the curve.

Want help selecting the right mix for your store? Our friendly sales team is here to support your range planning.