The London Stationery Show returned to the Business Design Centre in London on 12th and 13th May 2026, bringing together retailers, licensors and suppliers from across the stationery and gifting industry. 

For Pyramid International, the event was an opportunity to showcase new ranges, speak directly with buyers and gain valuable insight into what retailers are looking for heading into the second half of 2026 and beyond.

From strong demand around K Pop Demon Hunters to conversations around focused merchandising and retail theatre, this year’s show reinforced just how important clarity, presentation and trend timing have become within the stationery and gifting space.

Which Brands Generated the Most Interest at the Show?

One clear standout from this year’s event was K Pop Demon Hunters. The property consistently drove footfall to the stand throughout the two-day show, with strong retailer interest across both stationery and drinkware.

The K Pop giveaway bags proved particularly successful in attracting visitors and creating conversation around the range, helping Pyramid generate a high volume of leads and engagement throughout the event.

Other licenses that attracted particularly strong attention included:

• Toy Story

• Harry Potter

• Minecraft

• Hello Kitty

• Mario

• Shrek

The combination of evergreen brands and emerging trend-led licenses helped demonstrate the breadth of Pyramid’s offering across multiple retail categories.

What Product Categories Are Expected to Perform Strongly in 2026?

Feedback from the show strongly pointed towards continued growth in:

• K Pop Demon Hunters stationery and drinkware

• Collectable novelty stationery

• Character-led gifting

• Trend-focused accessories

• Back-to-school licensed ranges

K Pop Demon Hunters continued to dominate conversations across the show floor, with buyers responding particularly well to the crossover between stationery, gifting and lifestyle products.

Toy Story also generated strong interest ahead of future activity around the franchise, while Shrek was highlighted repeatedly as a license with major growth potential heading into 2026.

What Did Pyramid International Learn From the Show?

The London Stationery Show reinforced several key strengths for Pyramid International, particularly the advantage of offering a broad licensing portfolio that stretches beyond stationery alone. By combining stationery, drinkware, gifting, accessories and wall art, Pyramid continues to provide retailers with a more complete merchandising solution across multiple categories and price points.

The event also highlighted the continued importance of strong presentation and retail engagement. The K Pop Demon Hunters giveaway bags proved especially successful in driving footfall and conversation around the stand, with approximately 150 distributed across the two-day event alongside posters, pens and promotional material.

Several display solutions also generated particularly strong retailer interest throughout the show. The notebook bookshelf, FSDU displays and newer merchandising units became consistent talking points with visitors, reinforcing the growing importance of impactful product presentation within the licensed stationery and gifting space.

Overall, the event demonstrated the strength of combining standout licenses, engaging merchandising and category breadth to create a compelling retail proposition for buyers.

What Does This Mean for Pyramid International Moving Forward?

The London Stationery Show 2026 reinforced Pyramid International’s position as a leading supplier across licensed stationery, gifting and lifestyle categories. The event highlighted both the strength of the current portfolio and the growing importance of focused storytelling, strong merchandising and trend-led product development.

With growing demand around licenses such as K Pop Demon Hunters, Toy Story and Shrek, alongside continued strength from evergreen brands like Harry Potter and Minecraft, Pyramid is continuing to evolve its offering to support retailers with commercially driven, visually impactful ranges.

As the business looks ahead to the rest of 2026 and future trade shows, the focus remains clear: strong storytelling, smart merchandising and continuing to deliver the licensed products retailers and consumers are actively searching for.